Promotion pricing system and method

US7072848B2 · kind B2 · utility

Assignee

• Manugistics Inc. · US

Inventors

• Dean Boyd · Cottage Grove, US
• Prashandt Narayan Balepur · San Jose, US
• Henry Schwarz · Foster City, US
• Philip David Reginald Apps · San Francisco, US
• Ravishankar Venkata Nandiwada · San Jose, US
• Brian Monteiro · Sunnyvale, US
• Thomas Guardino · Eugene, US

Key dates

• Filing date: Nov 15, 2001
• Grant date: Jul 4, 2006
• Expiry date: Dec 11, 2023

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0254
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A promotion pricing system produces an evaluation so as to analyze, evaluate, improve, and design promotions. The promotion pricing system generates promotion price evaluations and recommendations for each promotion related to a target product, along with analyzing competing products from the same seller and its competitors. The computerized promotion pricing system includes modules for carrying out necessary analytical steps, where the modules cooperate to implement a statistical market response estimation that provide statistically stable information on customer response to promotions using either an attractive or a multiplicative model, where the model is selected dynamically. The modules include a product segmentation module, an incentive translation module, a customer segmentation module, a data aggregation module, a model selection module, a calibration module, an evaluation module, a constraints generation module, a cost structure module, an optimization module, a market channel performance module, and an alert module.