Method for presenting advertising in an interactive service
US7072849B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 26, 1993 |
| Grant date | Jul 4, 2006 |
| Priority date | — |
| Expiry date | Nov 26, 2013 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L69/329
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A method for presenting advertising in an interactive service provided on a computer network, the service featuring applications which include pre-created, interactive text/graphic sessions is described. The method features steps for presenting advertising concurrently with service applications at the user terminal configured as a reception system. In accordance with the method, the advertising is structured in a manner comparable to the service applications enabling the applications to be presented at a first portion of a display associated with the reception system and the advertising presented at a second portion. Further, steps are provided for storing and managing advertising at the user reception system so that advertising can be pre-fetched from the network and staged in anticipation of being called for presentation. This minimizes the potential for communication line interference between application and advertising traffic and makes the advertising available at the reception system so as not to delay presentation of the service applications. Yet further the method features steps for individualizing the advertising supplied to enhance potential user interest by providing adv…
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.