System and technique for automatically associating related advertisements to individual search results items of a search result set
US7076443B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | May 31, 2000 |
| Grant date | Jul 11, 2006 |
| Priority date | — |
| Expiry date | Jun 21, 2023 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0633
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The resultant search result items from a search engine performing an Internet search are associated with similar or related advertisements. These associated advertisements, once acquired, may be viewed by a user on demand. An Internet user selects a query to submit to a search engine. For each search result item available from the query, a matching search of related product advertisements is then performed. For each related product advertisement found for a given search result item, the search result item is then flagged. This process is repeated until each search result item has been investigated and matched to related product advertisements when applicable. The user then designates a selection. This selection initiates a search of an advertisement database. Each product advertisement acquired is then formatted and displayed to the user.The computer system capable of associating related advertisements to individual search results items uses the following subsystems: 1) a product database; 2) a user/session manager; 3) a product matching manager; 4) a product listing manager; and, 5) a result presentation manager.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.