Apparatus and method for delivery of advertisement information to mobile units
US7103368B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Mar 27, 2001 |
| Grant date | Sep 5, 2006 |
| Priority date | — |
| Expiry date | Feb 9, 2023 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/02
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
In the present invention, advertisements are transmitted electronically at designated locations, as a substitute for stationary billboards. A network navigation center outputs guide access information GAI to a personal computer of an ad sponsor over the Internet and receives registration of advertisement information ADI for the designated location(s) from the personal computer of the ad sponsor according to the guide access information GAI. In addition, the network navigation center receives current position information API from mobile communication device(s) carried by automobile, via a mobile telephone base station and a public telephone network. Likewise, the network navigation center transmits the advertisement information ADI, based on current position information API, to the mobile communication instrument via the public telephone network and mobile telephone base station.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.