Method and apparatus for including virtual ads in video presentations
US7158666B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 18, 2001 |
| Grant date | Jan 2, 2007 |
| Priority date | — |
| Expiry date | Nov 27, 2024 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N5/275
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A system for presenting a virtual advertisement or other virtual content in a sequences of frames of a video presentation utilizes data identifying a candidate region in the sequence of frames, a pixel signature for the region, the signature comprising a range of R, G, B values for pixels based on a standard deviation from an average value, and stored virtual content, such as an advertisement, to be implanted in the candidate region or regions. In operation, as frames having the candidate region are processed by an integration system, the alternative virtual content is substituted by default for the candidate region, except if a pixel value in the region falls outside the pixel signature range. The result is an ad that appears to be on a surface in the video presentation, as images that come between the ad and the viewer occlude the advertisement. Apparatus and methods for providing the video presentation and data sets for regions and advertisements are disclosed as well. Methods are provided for selecting candidate regions and for implanting virtual content in various embodiments.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.