Systems, methods, and computer program products for registering wireless device users in direct marketing campaigns

US7162221B2 · kind B2 · utility

Assignee

• InPhonic, Inc. · US

Inventors

• David Spitz · Raleigh, US
• Brian Watkins · Seattle, US
• Steve Cox · Birmingham, US
• Jay Thrash · Cary, US
• Matthew Squire · Raleigh, US
• Dana Borger · Cary, US

Key dates

• Filing date: Dec 14, 2001
• Grant date: Jan 9, 2007
• Expiry date: Dec 27, 2023

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L69/329
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems, methods, and computer program products are provided that allow wireless device users to “opt-in” to a direct marketing campaign by “clicking on” a conventional advertisement displayed within a wireless device and register to receive future promotions via one or more direct marketing channels. Likewise, users can “opt-out” of future direct marketing by “clicking on” content displayed within various promotional content.