Method and apparatus for an E-mail affiliate program
US7184971B1 · kind B1 · utility
Assignee
Inventor
Key dates
| Filing date | Nov 20, 2000 |
| Grant date | Feb 27, 2007 |
| Priority date | — |
| Expiry date | Jul 21, 2022 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The present invention makes it easy to collect, manage, and communicate with consumers using e-mail and other forms of push-based messaging as the primary vehicle for communication of marketing content. The software makes it simple to offer bounties or other types of compensation to any participant interested in referring new users to into the system as well as offer a multiple tier referral system so that those participants can refer others as well. The present invention: makes it possible to track the entire path of a communication and all of the actions inside of it for modeling and other analytical purposes; simplifies the process for generating custom marketing communications in large capacity; simplifies the process of enabling the selection, insertion and delivery of marketing communications inside of the main communication layer and enables an administrator to easily administer all aspects of the software from an intuitive web based interface.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.