System and method for selective insertion of content into streaming media
US7203758B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 19, 2001 |
| Grant date | Apr 10, 2007 |
| Priority date | — |
| Expiry date | Oct 16, 2023 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8586
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Method and system for server side insertion of rich content into a media stream uses an insertion plugin to redirect users' requests for streaming media through a server, and operates on either live broadcasts or on demand playlists. The live broadcast identifies impending local interrupt breaks and seamlessly inserts content chosen to match user attributes. The on demand implementation broadcasts a playlist of encoded content including predetermined file content and additional rich content inserted based on user attributes as selected by a decision engine. The insertion of content can be performed on already encoded media. In one embodiment, time matching is performed to avoid rebuffering.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.