Interactive multimedia advertising and electronic commerce on a hypertext network
US7225142B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 1, 1996 |
| Grant date | May 29, 2007 |
| Priority date | — |
| Expiry date | Aug 1, 2016 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG09F27/00
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method for providing targeted, interactive, multimedia advertisements and electronic commerce capability on a hypertext network. Advertising software from a server is loaded on a user's client computer through a browser at the user's request. The display screen of the client computer is partitioned into a browser area, which retains the full functionality of the underlying browser, and advertising area. Controls affecting the presentation and content of the advertisements streamed from the server to the client computer are available to the user in the advertising area, as are secure purchase and electronic coupon controls.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.