Real-time retail marketing system and method
US7240834B2 · kind B2 · utility
24Cited by
10References
21Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Mar 21, 2005 |
| Grant date | Jul 10, 2007 |
| Priority date | — |
| Expiry date | Mar 21, 2025 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0269
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A marketing system and method for a retail environment periodically reads RFID tags attached to products to produce a list of product identifications. Consumer recommendation rules are updated according to each list, and recommendations are generated according to the updated consumer recommendation rules. Then, content can be displayed in the retail environment based on the recommendations.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.