Presentation of messages to end-users in a computer network
US7249053B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 16, 2003 |
| Grant date | Jul 24, 2007 |
| Priority date | — |
| Expiry date | Jun 16, 2023 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L69/329
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
In one embodiment, a first message and a second message are sequentially displayed in the same presentation vehicle. Initially, the first message may be displayed in the presentation vehicle. The second message may replace the first message in the presentation vehicle if the presentation vehicle is about to be closed. Sequentially displaying two messages in the same presentation vehicle minimizes the number of presentation vehicles on a computer screen and provides at least two chances to attract an end-user's attention. It provides end-users with another alternative choice without taking up any more display space. When employed to display advertisements, for example, this provides more value to end-users and enables more advertisers to reach their target audience.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.