Internet advertising system and method
US7249059B2 · kind B2 · utility
Inventors
Key dates
| Filing date | Jul 11, 2002 |
| Grant date | Jul 24, 2007 |
| Priority date | — |
| Expiry date | Feb 12, 2024 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0641
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An internet advertising system and method that enables a third party professional to manage the creation, publication, and display of advertisements on internet media venues owned or controlled by entities other than the seller and other than the third party professional in a form automatically modified to comply with the media venues' presentation rules, which may include design or style standards for “look and feel,” editorial standards, and distribution factors. Self-serve, menu driven interfaces are provided for third party professionals to target internet media venues, and for internet media venues to enter their presentation rules. An ad modification engine processes or customizes the advertisement for publication and display on each internet media venue in compliance with the media venue's presentation rules.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.