Pay-per-click system and method that determine whether a requested link to a merchant website is legitimate or fraudulent
US7249104B2 · kind B2 · utility
5Cited by
2References
16Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Feb 7, 2003 |
| Grant date | Jul 24, 2007 |
| Priority date | — |
| Expiry date | Apr 7, 2025 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S707/99939
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
This invention improves upon existing pay-per-click arrangements periodically generating a code associated with the search-engine users. This code, preferably in the form of a serial number, is compared to the user of the website, such that by observing a metric like the number of clicks for a given period of time, be it a short time or a longer period, such as a day or a week, the system can automatically determine if certain clicks are illegitimate. This allows the pay-per-click company to more fairly invoice the merchants, thereby preventing fraudulent over use.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.