System, apparatus and method for personalising web content
US7249197B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 20, 2000 |
| Grant date | Jul 24, 2007 |
| Priority date | — |
| Expiry date | Feb 1, 2023 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Previous systems and methods for personalizing web content presented to a user has been achieved in a decentralized manner by storing personal data relating to the user repeatedly by different content providing servers. Consequently, the consistency of the data stored can be inconsistent and, in some cases, incomplete. Additionally, the user does not have any control over the dissemination of the content. The present invention provides a system, apparatus and method whereby web related data is modified in communications between user equipment units and content providing servers. The modification to the web related data is carried out by a proxy server (20) having access to centrally stored personal data in a data store (22). Consequently, data provided to content providing servers is consistent, complete and the information provided by the content providing servers to the user has a higher degree of relevance to the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.