Dynamically targeting online advertising messages to users
US7254547B1 · kind B1 · utility
67Cited by
6References
6Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Nov 22, 2000 |
| Grant date | Aug 7, 2007 |
| Priority date | — |
| Expiry date | Apr 6, 2024 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A facility for providing targeted advertising messages is described. The facility receives advertising requests each identifying a user. For each received advertising request, the facility applies a sequence of conditions to information relating to the identified user. The facility replies to each advertising request with an advertising message associated with the first condition in the applied sequence that is satisfied.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.