System and method for combining interactive game with infomercial
US7266509B2 · kind B2 · utility
Inventor
Key dates
| Filing date | May 16, 2006 |
| Grant date | Sep 4, 2007 |
| Priority date | — |
| Expiry date | May 16, 2026 |
Classification
- Technology area (CPC A)Human Necessities
- CPC primaryA63F2300/5506
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A combination multi-media interactive game and video infomercial acts as an advertising business method wherein a seller of merchandise can combine both an advertising infomercial with a player and/or participant's playing an interactive game. Preferably, the game is a step-by-step strategic or random game, whereby a player and/or participant user starts at an opening “starting point” and proceeds from one interval location to another. At each interval location, the player and/or participant is interactively interfaced with one or more commercial infomercials so that the player-participant can interact with the infomercial by researching, observing and/or demonstrating the use of the products remotely, or, by shopping for the displayed products by Internet. At each infomercial the retail object for sale is related to the predetermined themes of each interval location.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.