Visualization and analysis of user clickpaths
US7278105B1 · kind B1 · utility
Assignee
Inventor
Key dates
| Filing date | Jul 25, 2002 |
| Grant date | Oct 2, 2007 |
| Priority date | — |
| Expiry date | Sep 30, 2024 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/535
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Methods and data processing system readable media have been created to graph user clickstream data over a network or at a network site to yield meaningful and visually esthetic information. In one set of embodiments, the method can comprise (i) performing a significance test on data from a network log and generating significance results. The method can also comprise (ii) determining which of network addresses and clicktrails between network addresses meet a traffic flow criterion. The data that meet a significance criterion, traffic criterion, or both can form (iii) graphable addresses and relationships. The method can further comprise (iv) generating statistics about the graphable addresses and relationships. The method can still further comprise (v) generating a graph based on the statistics about the graphable addresses and relationships, and (vi) changing any or all of the traffic flow, significance criterion, and statistics being computed, and regenerating the graph.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.