Automated web ranking bid management account system
US7295996B2 · kind B2 · utility
Inventor
Key dates
| Filing date | Dec 2, 2002 |
| Grant date | Nov 13, 2007 |
| Priority date | — |
| Expiry date | Aug 1, 2025 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S707/99935
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The present invention relates to an automated web ranking system which enables advertisers to dynamically adjust pay-per-click bids to control advertising costs. The system tracks search terms which are used to market an advertiser's product or services in on line marketing media (“OMM”). The system determines the search term's effectiveness by collecting and analyzing data relating to the number of impressions, the number of clicks, and the number of resulting sales generated by a search term at a given time period. Based on the data collected and parameters which the advertiser provides relating to the advertiser's economic factors, the system calculates a maximum acceptable bid for each search term. The system monitors the web for competitor's bids on an advertiser's search term and places bids which fall below the maximum acceptable bid.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.