Personalized selection and display of user-supplied content to enhance browsing of electronic catalogs
US7310612B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 13, 2003 |
| Grant date | Dec 18, 2007 |
| Priority date | — |
| Expiry date | May 2, 2025 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/10
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An electronic catalog system provides an interface for users to author and post pieces of content, referred to as “blurbs,” for viewing by other users. The blurbs submitted by a particular author are made available for viewing in an author-specific blog (web log) format. Blurbs may also be obtained from external sources, such as from blogs hosted by various web sites. A personalized blurb selection component selects blurbs to present to users based on histories of catalog items selected by such users, and/or based on various other criteria. The blurbs selected for a particular user are presented within a personal log or “plog,” which may be updated daily and will typically contain entries from many different authors. User feedback provided on specific blurbs is taken into consideration by the personalized blurb selection algorithms.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.