Method and system for displaying targeted advertisements in an electronic program guide
US7328450B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 27, 2003 |
| Grant date | Feb 5, 2008 |
| Priority date | — |
| Expiry date | Aug 6, 2023 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N2007/1739
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
The present invention is an improvement over previous Electronic Programming Guides (“EPG”) in that it provides, among other things: Improved viewer interaction capabilities with the EPG; improved viewer control of video recording of future-scheduled programming; improved features to the EPG display and navigation; parental control of the EPG display; improved television program information access by the viewer; improved opportunities for the commercial advertiser to reach the viewer; improved product information access by the viewer; creation of a viewer's profile; utilization of viewer profile information to customize various aspects of the EPG; and utilization of viewer profile information to provide customized presentation of advertising to the viewer.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.