Targeted messaging to end user terminal connected to a service node in a communications network
US7339940B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 18, 2001 |
| Grant date | Mar 4, 2008 |
| Priority date | — |
| Expiry date | May 27, 2024 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W88/184
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Targeted messaging, for example advertisements, may be provided to a user terminal connectable to a service node in a communications network, said network comprising a library node connected to the service node and comprising messages, such as advertisements, in different formats for different access types, by the following steps: requesting the delivery of at least one message from the library node to the service node for distribution to the user terminal, while specifying in the request the access type used by the user terminal, and providing from the library node to the service node the appropriate version of the at least one message in dependence of the access type used by the user terminal. One or more parameters, such as demographic data, may be specified for how to select a message from the library node.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.