Rendering advertisements with documents having one or more topics using user topic interest
US7346606B2 · kind B2 · utility
187Cited by
7References
32Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Jun 30, 2003 |
| Grant date | Mar 18, 2008 |
| Priority date | — |
| Expiry date | Jun 30, 2023 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S707/99936
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Ambiguities with respect to a user topic interest may be resolved so that useful topic-relevant ads can be presented. Such ambiguities may be resolved by monitoring user behavior, determining a user topic interest (e.g., from a plurality of different candidate topics) based on the monitored behavior, and serving ads relevant to the determined user topic interest.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.