Systems and methods for embedding commercial information into broadcast media
US7349668B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 21, 2001 |
| Grant date | Mar 25, 2008 |
| Priority date | — |
| Expiry date | Nov 29, 2022 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N2007/1739
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
There are disclosed systems, methods and processes for the distribution of information, typically digital information that is distributed actively, through broadcast media such as television and radio, displays, such as signage, etc., or passively, through displays such as signage or the like. The information can be captured from broadcasted transmissions, scanned from a display, or obtained by being transmitted to the user, who responded to a broadcast with a transmission to a receiving point during a period synchronized with the broadcast, requesting the information sent to his transmitted address. The captured or obtained information may include coupons or the like, that may be redeemed after being successfully captured or obtained. Redemption may be either on-line, where a transmission of coupon information is transmitted to a call center, that places a product order with a supplier and handles payment details, or off-line, where the user takes to coupon to the retailer, for redemption at the point of sale.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.