System and method for reporting website activity based on inferred attribution methodology
US7349827B1 · kind B1 · utility
96Cited by
11References
18Claims
0Family size
Assignee
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Key dates
| Filing date | Sep 18, 2002 |
| Grant date | Mar 25, 2008 |
| Priority date | — |
| Expiry date | Nov 22, 2024 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F2201/875
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A method and system for reporting website activity. According to an example embodiment, the system receives event-level data representing visitor activity through navigation entities on a client website, infers attribution of one or more metrics to at least one navigation entity based on the visitor activity, and provides online reports to the client based on the inferred attribution.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.