Media and advertisement distribution and tracking system and method of operation thereof
US7353270B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 27, 2001 |
| Grant date | Apr 1, 2008 |
| Priority date | — |
| Expiry date | May 12, 2024 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
For use with a computer network, a media (perhaps music) and advertisement distribution and tracking system and a method of distributing and tracking media and advertisements. In one embodiment, the system includes: (1) a media server that distributes media to remote players via the computer network according to corresponding playback rules, (2) an advertisement server that distributes advertisements to the remote players via the computer network according to corresponding advertising schedules and (3) a tracking subsystem that retrieves as-run logs from the remote players via the computer network and generates media and advertisement play reports and advertisement billing reports therefrom.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.