Automated web ranking bid management account system
US7363254B2 · kind B2 · utility
Inventor
Key dates
| Filing date | Jul 21, 2003 |
| Grant date | Apr 22, 2008 |
| Priority date | — |
| Expiry date | Jun 7, 2026 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/08
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The present invention relates to an automated web ranking system. The system monitors online marketing media (“OMM”), such as search engines, portals, affiliate programs, and other websites displaying advertiser listings or banner advertisements to determine the effectiveness of an online marketing campaign. The system is able to track online and telephonic orders or sales to a particular marketing campaign. Based on the effectiveness of a particular marketing campaign, the system can automatically place bids for positioning of an advertiser's listing on a pay-per-click search engine or make a determination as to whether or not to turn on a banner advertisement at set cost.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.