Promoting and/or demoting an advertisement from an advertising spot of one type to an advertising spot of another type
US7363302B2 · kind B2 · utility
66Cited by
4References
61Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Jun 30, 2003 |
| Grant date | Apr 22, 2008 |
| Priority date | — |
| Expiry date | Jul 6, 2023 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S707/99942
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Ads may be promoted to a more preferred ad spot type and/or demoted to a less preferred ad spot type in a manner that maximizes or increases their economic values and/or their utility to their audience. Such promoting and/or demoting may be done based on accepted ad monetary amount information and/or ad performance information.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.