ATM customer marketing system

US7379893B1 · kind B1 · utility

Assignee

• DIEBOLD, INC. · US

Inventors

• James Meek · Canton, US
• Donald P. McCoy · Georgetown, US
• Gregory Shimek · Akron, US
• Ron DiFrango · Richmond, US
• Anthony Lee · Markham, CA
• Ken Koran · Hartville, US
• William Hemlick · Uniontown, US
• Changning Jiang · Copley, US
• Robert D. Symonds · Novelty, US
• Irek Singer · Mississauga, CA
• Peter St. George · Mississauga, CA
• Robert Bradley Gill · Hamilton, CA

Key dates

• Filing date: Dec 27, 2002
• Grant date: May 27, 2008
• Expiry date: Mar 25, 2025

Classification

• Technology area (CPC G): Physics
• CPC primary: G07F19/211
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A marketing system includes a plurality of automated transaction machines (74, 76, 78, 80, 82, 84, 86). The automated transaction machines operate to carry out financial transactions with associated host computers (90, 94, 100, 104). Marketing presentations are stored on and output from the transaction machines responsive to messages exchanged with a market message server (110) which is connected to the automated transaction machines through a network (108). The connection to the automated transaction machines, which provides delivery of the market presentation materials and which causes the output of presentations, is generally independent of the messages associated with authorizing financial transactions. Some described embodiments of the invention enable presenting marketing campaigns to users of the transaction machines. The marketing campaigns may include sequences of presentations that are output on a targeted basis to particular users.