Method and apparatus for marketing retail goods

US7397372B2 · kind B2 · utility

Assignee

• Motorola, Inc. · US

Inventors

• Robert A. Perri · Bartlett, US
• Timothy J. Collins · Homer Glen, US
• Daniel Gamota · Palatine, US
• Krishna Jonnalagadda · Algonquin, US
• Krishna Kalyanasundaram · Elmhurst, US
• Richard Rachwalski · Lemont, US

Key dates

• Filing date: Dec 22, 2005
• Grant date: Jul 8, 2008
• Expiry date: Jun 14, 2026

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: Control
• WIPO sector: Instruments

Abstract

Merchandising and marketing data collection systems (100, 400, 500, 700, 1200, 1300, 1400, 1500) collect data on shopper's (816) interaction with merchandise samples (106, 414, 1212, 1400, 1502), page store personnel, output promotional vouchers and use the merchandise samples to access information about the capabilities of the merchandise being sold.