System and method for using cards for sponsored programs

US7398248B2 · kind B2 · utility

Assignee

• Catalina Marketing Corporation · US

Inventors

• Steve Phillips · San Jose, US
• Joe Rice · Oakland, US
• Linda Mabrey · Oldsmar, US
• Colleen Donahue · Manchester, US
• Laurie Feegel · St. Petersburg, US
• Jennifer Lee-Emmons · Clearwater, US
• John Bastone · Temple Terrace, US
• Katherine J. Perron · Neptune City, US

Key dates

• Filing date: Feb 8, 2002
• Grant date: Jul 8, 2008
• Expiry date: Oct 30, 2025

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0601
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method, system, and computer program product for implementing a marketing application using a store card as a Reward Card, Rebate Card, Pre-paid Script Program Card, Incentive Card, and/or Gift Card, as well as a Frequent Shopper Card. A card provided in association with an initial credit is also associated with an identification and account stored in a computer database memory, and the identification in the card enables the retailer to subsequently allow the consumer to use the card for additional computer based marketing, debit, and credit activity.