System for propagating advertisements for market controlled presentation
US7412405B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 26, 2005 |
| Grant date | Aug 12, 2008 |
| Priority date | — |
| Expiry date | Mar 15, 2027 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method for propagating advertisement for market controlled presentation among communication devices over a communication network accessed by service providers and an advertising service is stored and executed as an application for use by network devices. The method includes receiving advertising requests and bids from potential advertisers, with each bid including a presentation slot specification and a proposed amount of payment for presentation. Ranking information is computed from the bid, with the ranking reflecting the financial value of propagation of the advertising request to the advertising service. The method also provides certification of the advertising request, with certification including a signature of the contents of the advertising request, the requested presentation slot, and the ranking information. The certified advertisement is then propagated over the communication network.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.