Methods, computer-readable media, and apparatus for offering users a plurality of scenarios under which to conduct at least one primary transaction

US7437313B1 · kind B1 · utility

Assignee

• West Direct, LLC · US

Inventor

• David C. Mussman · Omaha, US

Key dates

• Filing date: Dec 31, 2002
• Grant date: Oct 14, 2008
• Expiry date: Mar 8, 2024

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0633
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method of offering a user a plurality of scenarios under which to conduct at least one primary transaction involving at least one specific item, the specific item being one of goods and services, with each one of these scenarios entailing a corresponding cost to the user. The method can include at least the following. Communication is established via a communications device between the user and a system to facilitate the primary transaction. Primary transaction data is obtained relating to the primary transaction, with the primary transaction data including data representing an identity of the user and representing the at least one specific item. The user is offered a choice between at least two scenarios under which to conduct the primary transaction, with a first scenario providing that the user may conduct the primary transaction, or another transaction, at a first cost to the user in exchange for the user receiving at least one offer of an upsell transaction. This first cost may entail a no-fee option or a reduced-fee option. At least a second scenario provides that the user may conduct the primary transaction, or another transaction, at a second cost to the user in exchange …