System and method for toy adoption marketing
US7442108B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Oct 26, 2007 |
| Grant date | Oct 28, 2008 |
| Priority date | — |
| Expiry date | Oct 26, 2027 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L51/04
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method provides a virtual presentation and includes, on a website, validating a registration code associated with a toy; responsive to said validating, providing a virtual replica of the toy on the website; and providing content that allows obtaining virtual currency on the website when at least one of the following occurs: the registration code is validated on the website, validating an additional registration code, visiting the website on a periodic basis, playing with the virtual replica of the toy on the website, and playing a game with another virtual replica of a different toy that is present on the website. The method also provides content that allows purchasing one or more virtual food items using the virtual currency; subsequent to said validating, providing content that allows feeding the virtual replica of the toy with the food purchased with the virtual currency; and displaying available virtual currency associated with the virtual replica of the toy.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.