Patent · US Active

System and method for stepped loading of web page content

US7454434B1 · kind B1 · utility

12Cited by

4References

20Claims

0Family size

Assignee

American Express Travel Related Services Company, Inc. · US

Inventors

Jerome Cohen · Henderson, US
Mark Thomas Griffith · New York, US
Jeffrey J. Harouche · Great Neck, US
Sashikant Anand Rao · Glendale, US
Viswanathan Iyer · Santa Clara, US
Keshav A. Narsipur · Chandler, US
Abdul Rahim Abdul Razak Suriya · Jamkhed, IN

Key dates

Filing date	Apr 8, 2005
Grant date	Nov 18, 2008
Priority date	—
Expiry date	Aug 9, 2026

Classification

Technology area (CPC Y)Emerging Cross-Sectional Technologies
CPC primaryY10S707/99945
WIPO fieldComputer technology
WIPO sectorElectrical engineering

Abstract

A system and method for integrating customized content with the main content of a Web page where the customized content is generated after the main content has been loaded within a browser application of a client computer is disclosed. The system and method of the present invention maintains information relating to the main content of a Web page in a memory cache which is then used to locate offer content that is relevant to the main Web page content. The offer content may then be transmitted to the client computer where it is integrated with pre-loaded main content within a Web page.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.