Cluster-based visualization of user traffic on an internet site
US7454705B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 22, 2004 |
| Grant date | Nov 18, 2008 |
| Priority date | — |
| Expiry date | May 23, 2026 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S707/99937
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Visualizing Internet web traffic is disclosed. In one embodiment, a number of windows are displayed, corresponding to a number of clusters into which users have been partitioned based on similar web browsing behavior. The windows are ordered from the cluster having the greatest number of users to the cluster having the least number of users. Each window has one or more rows, where each row corresponds to a user within the cluster. Each row has an ordered number of visible units, such as blocks, where each block corresponds to a web page visited by the user. The blocks can be color coded by the type of web page they represent. In one embodiment, the corresponding cluster models for the clusters are alternatively displayed in the windows.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.