Cluster-based and rule-based approach for automated web-based targeted advertising with quotas
US7472102B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 29, 1999 |
| Grant date | Dec 30, 2008 |
| Priority date | — |
| Expiry date | Oct 29, 2019 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q10/087
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Targeted delivery of items with inventory management using a cluster-based approach or a rule-based approach is disclosed. An example of items is advertisements. Each item is allocated to one or more clusters. The allocation is made based on a predetermined criterion accounting for at least a quota for each item and possibly a constraint for each cluster. The former can refer to the number of times an item must be shown. The latter can refer to the number of times a given group of web pages is likely to be visited by users, and hence is the number of times items can be shown in a given cluster. The invention is not limited to any particular definition of what constitutes a cluster or item.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.