Method and apparatus for compensating participation in marketing research

US7493267B1 · kind B1 · utility

Assignee

• Walker Digital, LLC · US

Inventors

• Jay S. Walker · Ridgefield, US
• James A. Jorasch · Stamford, US
• Daniel E. Tedesco · Huntington, US
• John M. Packes, Jr. · Hawthorne, US
• Geoffrey M. Gelman · Stamford, US
• Peter Kim · Pasadena, US
• Andrew P. Golden · New York, US
• Timothy A. Palmer · Mountain View, US
• Steven M. Santisi · Las Vegas, US

Key dates

• Filing date: Jun 30, 2000
• Grant date: Feb 17, 2009
• Expiry date: Apr 7, 2023

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0212
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method for gathering marketing information from a player including transmitting a marketing question to a player proximate in space to a compensation dispensing machine, receiving a response to the marketing question from the player, and transmitting a signal to the compensation dispensing machine providing compensation to the player. The signal can be transmitted proximate in time to receiving the response. Alternatively, the method for gathering marketing information from a player can include transmitting a marketing question to a player, receiving a response to the marketing question from the player, and transmitting a signal causing a compensation dispensing machine to provide compensation to the player at a time proximate to receipt of the response. The compensation dispensing machine can be proximate in space to the player.