Structured web advertising
US7493553B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 29, 1998 |
| Grant date | Feb 17, 2009 |
| Priority date | — |
| Expiry date | Dec 29, 2018 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0263
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system for selecting a candidate information unit for linking to a given information unit based on the content of the given information unit. The content of the given information unit may be automatically determined and then compared to content of the candidate information unit to determine which unit of candidate information to select. When the unit of candidate information is selected, it bears a chosen given information unit and it is linked with the given information unit. The system can be used to implement a structured advertising system for the World Wide Web. Web pages (given information) are searched and indexed, producing indexed content data. This indexed content data is then ranked according to relevancy. The ranked content data are compared to content data of advertisements (candidate information) and an advertisement is selected. The advertisement is then copied onto (linked to) the Web page.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.