Advertisement and tracking in a television apparatus
US7493640B1 · kind B1 · utility
14Cited by
5References
5Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Apr 28, 2000 |
| Grant date | Feb 17, 2009 |
| Priority date | — |
| Expiry date | Oct 7, 2021 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/4821
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A system and a method is disclosed which allows both advertisement and program information to be shown on a channel banner, while user changes channel. In another embodiment, an “advertisement channel” is inserted into an active channel list (e.g., scan list), so that when a user is changing channel, a selected ad will be displayed. In yet another embodiment, a method for tracking and collating advertisement display activity in a video system supporting composite display of image data associated with different multimedia functions and advertisements is disclosed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.