System and method for web-based personalization and ecommerce management
US7499948B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 15, 2002 |
| Grant date | Mar 3, 2009 |
| Priority date | — |
| Expiry date | May 29, 2022 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A personalization system that uses rules to adjudicate and characterize a customer, or a customer's actions, and then to personalize a business function, such as a displayed page, based on the outcome of those rules. In one embodiment the invention provides a system for web-based personalization, that allows for personalizing the content or business functioning of a web-based application to reflect the characteristics of a particular user. The system comprises a user profiler, for determining a snapshot of a particular user of a web-based application, a rules editor for inputting a set of rules governing the business functioning of said web-based application, and a rules engine. The system then uses the set of rules to make decisions about the particular user and the business functioning of said web-based application, and to determine the content or business functioning of said web-based application as it applies to that user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.