Methods and apparatuses for pay-per-call advertising in mobile/wireless applications

US7505920B2 · kind B2 · utility

Assignee

• UTBK, LLC · US

Inventors

• Anuj Agarwal · Lexington, US
• Nitin Ahuja · Irving, US
• Ebbe Altberg · Mill Valley, US
• Scott Faber · San Francisco, US
• Mark Halstead · Auckland, NZ
• Sean Van Der Linden · Berkeley, US

Key dates

• Filing date: Jul 21, 2006
• Grant date: Mar 17, 2009
• Expiry date: Jul 21, 2026

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04M2215/66
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods and apparatuses to connect telephone calls and track information about the telephone calls resulting from advertisements on mobile/wireless media channels. In one embodiment, a method includes: assigning a telephone number to an advertiser, one of the telephone number and a reference to the telephone number to be included in an advertisement provided to an end user via a wireless media; and, monitoring telephone connections to the telephone number to bill the advertiser for the advertisement in response to each telephone connection to the telephone number. In one embodiment, a method includes: a first party providing an advertisement to a mobile device on behalf of an advertiser, the advertisement to include at least a reference to a telephonic connection with the advertiser; and, the first party collecting a fee from the advertiser in response to a telephonic connection being established between the advertiser and customer.