Internet-based system for managing and delivering consumer product information to consumers at web-based retailer store sites on the world wide web (WWW), using consumer product information (CPI) requesting and graphical user interface (GUI) display subsystems, driven by server-side components embodying universal product numbers (UPNs) and driven by UPN/URL links managed by product manufacturer team members and/or their agents
US7516094B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Dec 12, 2002 |
| Grant date | Apr 7, 2009 |
| Priority date | — |
| Expiry date | Mar 5, 2024 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/00
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
An Internet-based consumer product marketing communication system which comprises a first Internet-enabled subsystem for enabling the vendor's brand marketing manager to create and manage a plurality of UPN/TM/PD/URL links within a Internet-enabled database server for each of the plurality of consumer products. The UPN/TM/PD data strings associated with each UPN/TM/PD/URL link stored in the Internet-enabled database server are synchronized with corresponding UPN, TM and PD data items stored in an externally-managed Product Information Database supporting supply-chain management operations. The system also comprises a second Internet-enabled subsystem for enabling a consumer to launch and display a server-side driven virtual consumer product information (CPI) kiosk from an HTML-encoded document displayed on an Internet-enabled client computer, with which the consumer can access UPN/TM/PD/URL links from the Internet-enabled database server and thus acquire brand-related knowledge on the Internet about corresponding consumer products.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.