Determining and/or designating better ad information such as ad landing pages
US7523087B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 31, 2003 |
| Grant date | Apr 21, 2009 |
| Priority date | — |
| Expiry date | Feb 4, 2025 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0201
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The performance (e.g., in terms of selection rates, conversion rates, revenues, profits, etc.) of different ad landing pages may be evaluated and compared by (i) for a given ad or collection of ads, serving the ad with the different ad landing pages (e.g., by rotating through the ad landing pages), and (ii) collecting per ad landing page performance information. An authorized user may be provided with such per ad landing page performance information and may designated one of the ad landing pages to be used in future serves of the ad. An authorized application program may be provided with such ad landing pages performance information and may designate one of the ad landing pages to be used in further serves of the ad using such information.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.