Customized advertising in a web page using information from the web page
US7523387B1 · kind B1 · utility
16Cited by
7References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Oct 15, 2004 |
| Grant date | Apr 21, 2009 |
| Priority date | — |
| Expiry date | Nov 5, 2025 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0254
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The method of providing a web page that uses geographic and/or weather-related information from definitions in the page in a graphical advertising message. The ad can be dynamically altered based on a wide variety of variables that are defined on a web page. By being able to change ad messaging and visuals in real time based on the presence of variables in web pages ADapters can prove to be extremely contextually relevant as well as operationally efficient.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.