Method and apparatus for customizing a marketing campaign system using client and server plug-in components
US7523466B2 · kind B2 · utility
43Cited by
8References
18Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | May 27, 2004 |
| Grant date | Apr 21, 2009 |
| Priority date | — |
| Expiry date | Jul 8, 2025 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q40/00
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Method and apparatus are disclosed which permit customization of a marketing campaign system. Client-side plug-in components and server-side plug-in components are provided. The server-side plug-in component and the client-side plug-in component may collaborate. This may be done by operating the server-side plug-in component in response to data input using the client-side plug-in component. Communication may be performed using persistent properties.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.