Method and system for designing a catalog with optimized product placement
US7529693B2 · kind B2 · utility
1Cited by
10References
3Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jul 31, 2003 |
| Grant date | May 5, 2009 |
| Priority date | — |
| Expiry date | Apr 17, 2027 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0633
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The current invention provides a method, system and computer program product for designing a catalog with optimized placement of items. Past user transactions are used to estimate the effect of nature and placement of an item on the response of users to the catalogs in terms of items clicked on or items purchased. These estimations are used to optimize the placement of items in a catalog in order to maximize the gains for a merchant specified objective, which can be in terms of revenues, sales or the number of clicks. Various stochastic and deterministic optimization functions are used for the purpose of optimization.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.