Method and apparatus for facilitating construction of e-commerce web pages having featured products and the like
US7533336B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 1, 2001 |
| Grant date | May 12, 2009 |
| Priority date | — |
| Expiry date | Apr 18, 2024 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0641
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method and apparatus for facilitating the creation of e-commerce Web pages that include Featured Product areas. The invention includes a spreadsheet or similar user-friendly data entry mechanism which can be used to enter content pertaining to featured products. The content is imported from the spreadsheet into a Featured Product information database. The invention further provides one or more display templates, each defining a look and feel for a Featured Product area of a Web page. Each template has a corresponding HTML file defining the template, within which the actual content is represented by variables. Display engine software retrieves Featured product information from the Featured Product database as well as retrieves a selected template HTML file and replaces the variables with the selected feature product information from the database to create a Featured Product area of a Web page.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.