Method, system, and computer readable medium for the selection of content items for presentation to users
US7536320B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 16, 2007 |
| Grant date | May 19, 2009 |
| Priority date | — |
| Expiry date | Nov 16, 2027 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/10
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Various computer-implemented methods are disclosed for selecting content items, including but not limited to user-submitted blurbs, to present to users. One such method comprises storing user-specific item selection history data identifying particular items, such as catalog items, selected by particular users, and recording responses of a plurality of the users to a content item. The method further comprises determining whether the content item should be presented to a target user based, at least in part, on a degree to which the item selection history of the target user is similar to item selection histories of users who responded favorably to the content item.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.