Internet multimedia advertisement insertion system selection architecture
US7548962B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 28, 2001 |
| Grant date | Jun 16, 2009 |
| Priority date | — |
| Expiry date | Nov 12, 2023 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/563
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Architecture is provided for selecting an ad insertion system/server from a plurality of ad insertion systems/server for receiving broadcast transmissions and inserted advertisements. A gateway, as part of the architecture, selects an ad insertion system, in accordance with a developed client profile and a network factor associated with the communication performance of the ad insertion system. The gateway associates the developed profile with a client, and the gateway receives information relating the network factor from at least one ad insertion system. The gateway also ascertains the casting services (IP multicasting, IP multicasting proxy, and IP unicasting) supported by client. The ad insertion system may use the information about the supported casting services, with a developed client profile and a network factor for selecting an ad insertion system.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.