Advertising compliance monitoring system

US7549579B2 · kind B2 · utility

Assignee

• Goliath Solutions, LLC · US

Inventors

• Gary L. Overhultz · River Forest, US
• Gordon E. Hardman · Boulder, US
• Robert W. Mead · Chicago, US

Key dates

• Filing date: Apr 28, 2008
• Grant date: Jun 23, 2009
• Expiry date: Apr 28, 2028

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0272
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

An advertising compliance monitoring system is provided that includes a backscatter tag affixed to a sign or marketing material or shopper ID card, the tag communicating with a backscatter reader. The tag includes a memory for storing tag data and a transmitter. The tag transmits tag data to a reader automatically on a periodic basis or when interrogated. The tag data includes an identification number used to identify the tag associated with a particular sign, price, marketing material or shopper. This data is processed by a computer to determine compliance with and/or exposure to a particular advertising program.